Invitation to the «Mascotte Talk» workshop, Club Mascotte April 23, 2019 16.00
The new ICC Code and its implications
How companies can crack the new code
In cooperation with
- ICC International Chamber of Commerce
- Swiss Commission for Fairness in Commercial Communication
Tuesday, April 23, 2019, 16.00, Club Mascotte, Zürich
Ever since the Commission of ICC issued its first marketing code in 1937, one of the most successful examples of business self-regulation ever developed, it has been an international pioneer in advertising self-regulation.
In an effort to increase consumer confidence by encouraging high ethical standards and responsible marketing, ICC has released its tenth edition of the ICC Code of Commercial Communications.
As new practices and technologies had been evolving, ICC revised and extended the scope of the Code in order to assure its usefulness and relevance. Through considering the behavioural changes resulting from the ongoing digital revolution, this revision sets the gold standards for modern rule-making.
The Swiss Fairness Commission (SFC), whom all major organisations in the Swiss communications industry belong to, is the executive body of the Swiss Advertising Foundation for Fairness in Commercial Communication. The SFC bases its work on the guidelines of the International Chamber of Commerce (ICC) and its principles. Therefore, also the SFC completely revised its principles. Thus since January 1, 2019 the updated principles for fair advertising applies to the communications industry in Switzerland.
In addition to presenting the background of the most important changes at the workshop, we also discuss the consequences of these changes on the implementation in Switzerland. Furthermore, the workshop provides an opportunity to learn more about the making of rules and demonstrates how interested individuals can get involved.
Raelene Martin - Policy Manager - Commission on Marketing and Advertising, ICC
Dr. Marc Schwenninger - Legal Consultant KS/CS Communication Switzerland and Attorney at Law
Programme Tuesday, April 23, 2019
Arrival participants and guests
Welcome by Christian Merk, President KS/CS Swiss-German Section
Presentation of the Code and its implementation worldwide
Raelene Martin, Policy Manager, Commission on Marketing and Advertising, ICC
Implementation of the Rules for fairness in commercial communication
in Switzerland Dr. Marc Schwenninger, Legal Consultant KS/CS Communication Switzerland and Attorney at Law
Conclusion: How you can participate in the development of fair marketing rules
Thomas Pletscher, Secretary General ICC Switzerland
Cocktail and networking
End of event
Registration for the workshop on Tuesday, 23 April 2019
- Free of Charge for KS/CS and ICC members and associated organisations*
- CHF 30 for non-members
* economiesuisse, Promarca, Promoswiss, SDV, Swiss Marketing, SWA, Textverband and advertising and communication clubs
For cancellations after 19 April 2019 or for no-shows we will Charge the full participation fee.
Club Mascotte, Theaterstrasse 10, 8001 Zurich
S-Bahn, tram or bus to BeDevue, Stadelhofen or Opernhaus stop