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Invitation to the «Mascotte Talk» workshop, Club Mascotte April 23, 2019 16.00

The new ICC Code and its implications

How companies can crack the new code

In cooperation with

  • ICC International Chamber of Commerce
  • Swiss Commission for Fairness in Commercial Communication

Tuesday, April 23, 2019, 16.00, Club Mascotte, Zürich

Ever since the Commission of ICC issued its first marketing code in 1937, one of the most successful examples of business self-regulation ever developed, it has been an international pioneer in advertising self-regulation.

In an effort to increase consumer confidence by encouraging high ethical standards and responsible marketing, ICC has released its tenth edition of the ICC Code of Commercial Communications.

As new practices and technologies had been evolving, ICC revised and extended the scope of the Code in order to assure its usefulness and relevance. Through considering the behavioural changes resulting from the ongoing digital revolution, this revision sets the gold standards for modern rule-making.

The Swiss Fairness Commission (SFC), whom all major organisations in the Swiss communications industry belong to, is the executive body of the Swiss Advertising Foundation for Fairness in Commercial Communication. The SFC bases its work on the guidelines of the International Chamber of Commerce (ICC) and its principles. Therefore, also the SFC completely revised its principles. Thus since January 1, 2019 the updated principles for fair advertising applies to the communications industry in Switzerland.

In addition to presenting the background of the most important changes at the workshop, we also discuss the consequences of these changes on the implementation in Switzerland. Furthermore, the workshop provides an opportunity to learn more about the making of rules and demonstrates how interested individuals can get involved.

We’re looking forward to seeing you on April 23, 2019. Please feel free to forward this invitation to colleagues. Non-members are also welcome to participate. Registration is mandatory at ticketino.ch or Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein!

Key-note speakers

pic raelene martin 250x200

Raelene Martin - Policy Manager - Commission on Marketing and Advertising, ICC

marc schwenninger beschn 963x1295

Dr. Marc Schwenninger - Legal Consultant KS/CS Communication Switzerland and Attorney at Law

Programme Tuesday, April 23, 2019

16.00
Arrival participants and guests
16.15
Welcome by Christian Merk
, President KS/CS Swiss-German Section
16.20
Presentation of the Code and its implementation worldwide

Raelene Martin, Policy Manager, Commission on Marketing and Advertising, ICC
16.50
Implementation of the Rules for fairness in commercial communication

in Switzerland Dr. Marc Schwenninger, Legal Consultant KS/CS Communication Switzerland and Attorney at Law
17.20
Conclusion:
How you can participate in the development of fair marketing rules
Thomas Pletscher, Secretary General ICC Switzerland
17.30
Cocktail and networking

19.00

End of event

Registration for the workshop on Tuesday, 23 April 2019

Tickets bei TICKETINO

or by e-mail to Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein! until 19 April 2019

Fee
- Free of Charge for KS/CS and ICC members and associated organisations*
- CHF 30 for non-members
* economiesuisse, Promarca, Promoswiss, SDV, Swiss Marketing, SWA, Textverband and advertising and communication clubs

For cancellations after 19 April 2019 or for no-shows we will Charge the full participation fee.

Venue
Club Mascotte, Theaterstrasse 10, 8001 Zurich

Getting there
S-Bahn, tram or bus to BeDevue, Stadelhofen or Opernhaus stop

 

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