À l’international

Non seulement en Suisse, mais encore à l’international, et surtout au sein de l’Union européenne, il existe de nombreuses conditions cadres, restrictions, lois et interdictions publicitaires qu’il y a lieu d’observer. Nous avons regroupé pour vous les dispositions les plus importantes.

ICC International Chamber of Commerce

Consolidated Code on Advertising and Marketing Communication

Online Version: www.codescentre.com


American Advertising Federation (AAF)

Art Directors Club (ADC) global

Asian Federation of Advertising Associations (AFAA)

European Advertising Standards Alliance (EASA)

Association of National Advertisers (ANA)

World Federation of Advertisers (WFA)

Advertising & Children

Advertising Education Forum: News and views on advertising to children in Europe.

CARU: Children's Advertising Review Unit.

Childrens' Programme: The children's programme of the UK Advertising Association.

Quebec Regulations on Advertising to Children

Responsible Advertising and Children: Ensuring responsible marketing commmunications.

Advertising & Marketing News

ACT Responsible: Advertising Community Together – is a non-profit initiative. Its goal is to federate, promote and inspire responsible communication on sustainability, equitable development and social responsibility.

AdWeek: Provides a regional focus on the advertising industry’s creative process, account changes and decision makers.

ClickZ.com: E-commerce, wireless technology, and advertising.

PR News: The PR Group at Access Intelligence, LLC delivers informational products, learning and training opportunities, awards programs, and industry networking to PR and communication professionals.

The Internationalist: For advertising, marketing, and media professionals.

Advertising & Research

Brandchannel.com: News and views on branding.

Colloquy: COLLOQUY comprises a collection of resources devoted to the global loyalty marketing industry.

Gallup: Provides data-driven news based on U.S. and world polls, daily tracking and public opinion research.

WARC.com: World Advertising Research Center.

Advertising Awards

AdForum: AdForum has teamed up with advertising award competitions worldwide to provide online access to the world's best communications executions.

New York Festivals: International Awards Group recognizing and honoring ‘The World’s Best Work’ in media advertising.

One Club: Pencil Awards honors creativity in advertising.

Web Marketing Association, Inc. : The producer of the WebAward Competition.

Webby Awards: The best web sites selected by the International Academy of Digital Arts and Sciences (IADAS) judges.

Internationalist Magazine Awards: including case histories of innovative winners.


WARC blog: Blog by the World Advertising Research Center.

Brand Building

Brandchannel.com: News and views on branding.

Brandidentityguru.com: Brand Identity Guru (BIG) is a strategic brand development company.

Careers & Jobs in Advertising

Advertising and Media Jobs : From Nationjob Network.

B2B Marketing Jobs: A job board dedicated to marketing practitioners working within B2B marketing in the UK and oversea.

Careerbuilder.com: Has the largest online job site in the U.S.

CreativeCentral.com: Jobs for creative, executive, medical, and high tech professionals.

Marketingjobs.com: Primarily US and Canada.

Classroom resources

Advertising Educational Foundation: Provides educational content to enrich the understanding of advertising and its role in culture, society and the economy.

Campus Technology: Technology enhancing teaching.

Convergys: Global E-Learning Solutions.

Consumer Resources

Better Business Bureau, USA

Commercial Alert: Ralph Nader's organization against harmful, immoral or intrusive advertising & marketing, and commercialism.

Consumer Review: Written for and by Consumers.

Epinions.com: Consumer advice and reviews on products, services, and media.

Global Test Market: Consumers from around the world participate in the development of new products.


List of IAA Accredited Institutes

History & Museums

Ad Access: Duke University's large collection of print from 1911-1955.

History of Advertising Trust: Based in the UK.

The Paley Center for Media (formerly the Museum of Television & Radio)

Nineteenth Century Advertising: Presented by Harper's Weekly.

Media Planning & Buying

AC Nielsen: Media and Entertainment.

Mediafinder: Comprehensive database of US and Canada print media.

Audit Bureau of Circulations

Self Regulation, Law and Ethics

International Chamber of Commerce IAA

The European Advertising Standards Alliance EASA

Advertising Standards Authority, Ireland

Advertising Standards Authority, UK

The World Intellectual Property Organization (WIPO): The United Nations agency dedicated to the use of intellectual property.

National Advertising Review Board

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